Our Story

About the Family

The Jones Family received their first parcel of land in the Jordan Valley in 1818. Although the physical location has since changed, the Jones family have maintained their farming origins and, seven generations later, are still successfully farming the region.

After 20 years building a successful travel agency, Andrew and Karen were working hard and enjoying the corporate lifestyle, but something was missing. They started looking for an opportunity to slow down, try something new and slowly ease off the stress of running a large business. Around the same time, Andrew’s parents Sue and Phil were looking to sell the land and retire. A favourite saying in our family ‘life is all about timing’ and it seemed like this timing could not have been more perfect. Not wanting to see the farm leave the family, Andrew and Karen decided to purchase Invercarron and began running sheep and planting crops.

When Andrew first started working the farm, he ‘didn’t know the difference between a ewe (female) and a wether (male) sheep.’ Fast forward eight years and it’s like he’s been farming his whole life. However, you can take the man out of the business but you can’t take the business out of the man. Andrew, constantly looking to diversify and grow the farm, was looking for a new project – and Invercarron Wines was born.

Our Location

We are located in Broadmarsh, a hidden gem located in the Jordan Valley, only a 45 minute drive from Hobart. Being the first vineyard in the region has its challenges, however our location is what makes us unique. The site for the vines was selected after a search of the property, settling on a north-facing block perched high above the valley. The site provides panoramic views of the region, you can see the sheep grazing, the tractor plowing the fields – all while standing amongst the vines of Invercarron Vineyard. It’s a very unique office.

After many soil tests, family discussions and research, the first vines were planted in 2017. Three generations of the Jones’s rolled up their sleeves to chip in and help out. We decided to plant Pinot Gris, Chardonnay and Pinot Noir vines, due to the pristine cool-climate growing conditions in Southern Tasmania.

Our first vintage exceeded all expectations, with our Pinot Noir achieving a score of 93/100 from Huon Hooke. Being introduced to the wine world has been a steep learning curve, for all of us, but we are committed to putting The Jordan Valley on the map.

Like our pioneering ancestors, Invercarron Wines is breaking new ground in the Jordan Valley to ensure the Jones legacy remains for many generations to come.

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